Insights
Everything, newest first.
Page 5 of 5, working back through 55 articles.
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Why hire a freelancer instead of an agency (honestly)
When a solo freelancer beats a marketing agency, and when an agency wins. An honest breakdown from the freelancer's side of the table.
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Google Ads vs Facebook Ads for lead generation
Google Ads vs Facebook ads for leads, from someone who runs both. Which to start with, plus real numbers: $2.68 vs $91.18 leads.
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Facebook Pixel vs Conversion API: Why You Need Both
Facebook Pixel vs Conversion API, in plain English: what each one does, the real difference, and why the strongest Meta ad accounts run both together.
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Can one person run your ads, SEO, and website?
The honest answer to whether one person can be your whole marketing team, handling paid media, SEO, and web, and when that beats a team of specialists.
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The three places most Meta accounts leak money
If your Facebook ads are not converting, the budget is often leaking in one of three places. Here is where to look and how to tell if yours is draining.
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Why your cost per lead climbs when you scale Facebook ads
Raise the budget and the cost per lead creeps up. That is how the auction works. Here is how to scale Facebook ads and hold your cost per lead.
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Grow organic traffic that survives a Google core update
Traffic that vanishes at the next core update was never yours. Here is how to build organic growth on foundations that hold through Google core updates.
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