About
I am the person who reads the search-terms report by hand.
Ten years in, and I still open every account and look at where the money actually went. That habit is the whole job. I am Abdullah Rajpot, a freelance digital marketing consultant in Lahore, Pakistan, running Meta and Google Ads for brands across the US, UK, and EU.
How I got here
I did not start in marketing. I started setting academic books in type in Mandi Bahauddin, while finishing a civil-engineering diploma. That taught me precision and patience, which turns out to matter more in ad accounts than most people expect.
From there I moved into graphics and marketing, then into web development for international clients, and finally into the thing I do now: paid media. Every step added a layer. I can build the landing page, wire the tracking, run the campaign, and write the copy, because at some point in the last decade each of those was my actual job. That is what full-stack means here. Not a buzzword, a work history.
Today I manage Meta and Google Ads for brands that need results they can defend to a board, not a vanity dashboard. I have put more than $15 million through ad platforms, and it teaches you fast what converts and what just looks busy.
Career
- Aug 2024 - present
Digital Marketing Manager
Octatude
Performance marketing across Meta and Google Ads for international clients. Conversion-focused landing pages and lifecycle email.
- Apr 2024 - Jul 2024
Media Buying Expert
Beta Web Solutions
International clients: paid media, social, and email, plus Shopify and WordPress builds.
- Sep 2023 - Mar 2024
Project Manager
BerryBoost
Team lead across website development and social media marketing.
- Nov 2020 - Sep 2023
Deputy Social Media Manager
United Softlabs
Social and digital marketing for several sister brands. Led the SaaS department and built stores for local and international clients.
- Apr 2020 - Oct 2020
Digital Marketing Manager
Jawa Foods
Website, graphics, and social media for a Lahore food brand.
- Apr 2016 - Apr 2020
Marketing Executive & Graphics Designer
Renusoft
Marketing and graphics, plus web development and digital marketing for two US client accounts.
Earlier roles include site supervision, data entry, and academic typesetting from 2012 to 2016. Available in full on request.
What I work with
Education
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BS Business Administration (BBA Hons.)
Virtual University of Pakistan
2018 - 2022
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DAE, Civil Engineering
Govt. College of Technology, Rasul
2011 - 2014
Book a free teardown
Hiring, or looking for a partner?
Either way, the fastest start is a short call. Tell me what you are trying to move and I will tell you honestly if I can help.
Book a free 20-minute account teardownReplies within one business day, Lahore time.