Google Ads Management
Google Ads built for qualified leads, not cheap clicks.
A low cost per click means nothing if none of those clicks buy. As a freelance Google Ads expert, I build Search and Performance Max campaigns around the queries and audiences that actually convert, then filter out the low-intent traffic that inflates a lead count and wastes your sales team.
What is included
Search that captures intent
Keyword and query work focused on people close to buying, with negative keywords doing as much work as the positive ones.
Performance Max, controlled
PMax extended into the right audiences with real signals, not left on autopilot to spend where it likes.
Conversion tracking that is correct
Lead and sale tracking verified end to end, so bidding optimizes on value, not volume.
Lead-quality tuning
Bidding and audience signals steered toward the leads that close, with low-intent traffic filtered out.
How it works
- 01
Audit
Review the account, the tracking, and the search-terms report line by line.
- 02
Restructure
Rebuild Search and PMax around intent and lead quality.
- 03
Refine
Cut waste, feed the winners, and hold the cost per result as you scale.
Questions people actually ask
Is a high cost per lead a bad sign?
Not on its own. On a high-ticket product with a long sales cycle, a $91 lead that closes is far better than a $5 lead that never does. The number that matters is lead quality against lead value, and I optimize for that, not for a cheap headline figure.
Should I use Performance Max?
Often yes, but never on autopilot. PMax works when it is fed strong conversion signals and watched closely. Left alone it will spend where it is easiest, not where it is most profitable. I keep it on a short leash.
Can you fix an account someone else built?
Yes, and most of my work starts that way. I audit what is there, keep what works, and rebuild the rest. You do not lose your history.
Book a free teardown
Send me your worst-performing campaign.
I will tell you what is wrong on the first call. No obligation, no hard sell, and I will say honestly if I am not the right fit.
Book a free 20-minute account teardownReplies within one business day, Lahore time.