US Accessories: 906 High-Value Leads at $91.18 CPL
A US accessories brand needed qualified, high-ticket leads, not cheap clicks. Google Search and Performance Max delivered 906 of them at $91.18 each, and every one was worth the cost.
High-value leads
906
campaign period
Cost per lead
$91.18
high-ticket, long sales cycle
Channels
Search + PMax
The challenge
A $91 cost per lead sounds expensive until you know the product. This was a high-ticket, considered purchase with a long sales cycle, so a flood of cheap leads would have wasted the sales team’s time and closed almost nothing. The brand did not need more leads. It needed the right ones.
The solution
I built the account for lead quality, not lead volume. Search captured the high-intent queries where someone was close to buying, and Performance Max extended reach into the audiences most likely to convert. Bidding and audience signals were tuned toward the leads that actually closed, and the low-intent traffic that inflates a lead count was deliberately filtered out.
The results
906 high-value leads at $91.18 each. On a high-ticket product with a long sales cycle, a higher cost per lead is the right trade when the lead value and close rate justify it, and here they did.
The leads were the right kind. Higher cost, far better fit, and our close rate showed it.
Owner, US accessories brand (published with permission)