Selected work

Pick a result. See exactly how it was done.

Every study below is a real campaign with real numbers. Client names stay off the page, because most of this work sits under NDA, with one named exception (aCart, an online store that has since closed). What you can check is the method: the baseline, the timeframe, and the number at the end.

Why anonymized: I protect a client's private revenue the same way I would protect yours. Ratios and cost-per-result numbers are mine to share. Their total sales are not.

Paid media Meta & Google
7,991 leads

student-intake leads and conversions across two platforms

Study-abroad education consultancy

A study-abroad consultancy needed a steady flow of student-intake leads across five countries at once. Across Meta and Google, the accounts delivered 7,991 leads and conversions from Rs 7.3M in managed spend, reaching 9.4M people.

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Paid media Google
5.3x ROAS

on $337K in managed Google Ads spend

US automotive e-commerce brand

A US automotive e-commerce brand needed its Google Ads to pay for themselves at scale. Across Search and Performance Max, the account ran $337K in spend at a 5.3x reported return, driving 1,783 conversions from 24.3M impressions.

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Paid media Meta
4.4x return

on Rs 24.01M of Meta ad spend, driving Rs 104.8M in 2021 store sales

aCart, Pakistan e-commerce store

aCart, a Pakistan-based online store, needed its Meta ads to carry a real revenue number, not just clicks. Across 281 Facebook and Instagram campaigns in 2021, the account ran Rs 24.01M in spend at roughly 22% of net sales and helped drive Rs 104.8M in store sales from more than 50,000 orders.

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SEO
+515%

organic traffic, and it held through core updates

UK travel & tourism site

A UK travel brand was invisible for the searches that mattered. A technical and content rebuild grew organic traffic 515%, and it held through two core updates instead of collapsing after them.

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SEO
+148%

organic sessions in 90 days, 2,100 to 5,200 a month

US automotive-equipment retailer

A US automotive-equipment retailer had been stuck on the same organic traffic for months. A technical and content SEO pass grew organic sessions 148% in 90 days, from about 2,100 to 5,200 a month, with no ad spend behind it.

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Paid media Google
906 leads at $91.18

high-value leads on a long sales cycle

US automobile-accessories company

A US accessories brand needed qualified, high-ticket leads, not cheap clicks. Google Search and Performance Max delivered 906 of them at $91.18 each, and every one was worth the cost.

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Paid media Google
63,000+ purchases

at $5.05 cost per purchase, across Search, PMax and Display

US e-commerce brand, electric mobility

An electric-mobility e-commerce brand needed volume without the cost per sale drifting up. Google Search, Performance Max, and Display drove more than 63,000 purchases at $5.05 each.

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Paid media Meta
5,599 leads at $2.68

cost per lead, held steady while scaling

US auto-transport company

A US auto-transport brand was paying more for worse leads every time it scaled. Rebuilt around what closed, the account hit 5,599 leads at $2.68 each with the cost per lead holding as spend grew.

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Paid media Meta
4.7x ROAS

return on ad spend, 1,715 orders at €14.18 each

EU fashion & apparel retailer

An EU fashion retailer had tried Meta before and given up on it. A rebuild around clean tracking and tested creative brought a 4.7x return on ad spend and 1,715 orders at €14.18 cost per purchase.

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