Study-Abroad Consultancy: 7,991 Leads Across Meta & Google
A study-abroad consultancy needed a steady flow of student-intake leads across five countries at once. Across Meta and Google, the accounts delivered 7,991 leads and conversions from Rs 7.3M in managed spend, reaching 9.4M people.
Meta & Google Ads · student-intake lead gen
ResultReal account results, anonymized. Student-intake lead generation across five international markets.
The challenge
A study-abroad consultancy needed a steady, predictable flow of student-intake leads across several countries at once: Canada, the UK, Dubai, Finland, and Ireland, each with its own intake calendar. Broad awareness spend was not turning into actual applications, and the cost per lead swung wildly from one market to the next.
The solution
I split the work across Meta and Google so each did what it does best. On Meta, campaigns were built per intake and per market, with WhatsApp and form leads all feeding a single leads center so nothing slipped through the cracks. On Google, Search captured the high-intent “study in [country]” queries while Display extended reach cheaply, and conversion tracking counted both form submissions and phone calls, because a lot of these leads pick up the phone rather than fill out a form.
The results
Across both platforms, the accounts produced 7,991 student-intake leads and conversions from Rs 7.3M in managed spend, reaching 9.4M people. Google conversions came in at Rs 140 each with a 7.16% click-through rate, and the strongest intake campaigns cleared a 10% click-through rate. The dashboard above is a clean read of the real account numbers, with the client kept anonymous.