Series

Conversion tracking

Why your platform numbers disagree with reality, and how to get measurement you can actually make decisions on.

2 articles so far, in the order they were written.

Start here What your conversion numbers are actually counting Two of my ecommerce accounts report 1.58x and 44.37x return. Only one is real, and conversion tracking is the whole difference between them. Read the pillar

Then, in order

September 4, 2026
Conversion trackingMeasurement

Four ways the number gets wrong, and none of them look broken

Why conversion tracking is wrong in most accounts, the four failure modes behind it, and the ten minute check that finds nearly all of them.
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