Google Ads · Auto parts & accessories
Google Ads for auto parts and accessories that sell, not just show.
Auto parts and accessories buyers search with intent, but fitment and feed details make or break the account. I build Google Search, Shopping, and Performance Max around the queries that convert, with the feed and negatives doing the heavy lifting. One accessories brand got 906 high-value leads at $91.18; an automotive store returned 5.3x on ad spend.
How I run auto-parts Google Ads
Feed and fitment done right
A clean, complete product feed with fitment data, because in this category the feed is half the battle.
Search that captures intent
Bidding on the part and accessory queries close to purchase, with negatives cutting the tire-kicker traffic.
Shopping and Performance Max
PMax and Shopping fed real conversion signals and watched closely, not left to spend where they like.
High-ticket lead handling
For high-ticket accessories with a longer sales cycle, bidding tuned to the leads that actually close, not the cheapest click.
Questions people ask
Do you handle the product feed?
Yes. For auto parts and accessories, the Merchant Center feed and fitment data are where most wins and losses are, so I treat the feed as a first-class part of the work.
Is a $91 cost per lead too high?
Not on its own. On a high-ticket accessory with a long sales cycle, a $91 lead that closes beats a $5 lead that never does. I optimize for lead quality against value, not a cheap headline number.
Search, Shopping, or Performance Max?
Usually a mix. Shopping and PMax for product discovery, Search for high-intent queries. The right blend depends on your catalog and margins.
Book a free teardown
Send me your worst-performing campaign.
I will tell you what is wrong on the first call. No obligation, no hard sell, and I will say honestly if I am not the right fit.
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